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Why the Rich are Rich

In the Current Economy, the highest-Income affluents have cut their spending the most.

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By: TOM BRANNA

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For luxury marketers counting on their most affluent consumers to see them through the current economic crisis, evidence is mounting that even the most wealthy shoppers can’t provide them protection.  A new Unity Marketing survey of luxury consumers fielded October 3-8, while the stock market was in free fall, found that ultra-affluents who represent the top 2% of U.S. households are changing their lifestyles and shopping behavior.  On a year-to-date basis the ultra-affluent consum...

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